{"id":21610,"date":"2025-07-03T15:12:20","date_gmt":"2025-07-03T15:12:20","guid":{"rendered":"https:\/\/elite2you.com\/pravila-deklaracije\/"},"modified":"2025-07-03T15:12:20","modified_gmt":"2025-07-03T15:12:20","slug":"pravila-deklaracije","status":"publish","type":"page","link":"https:\/\/elite2you.com\/hr\/pravila-deklaracije\/","title":{"rendered":"Pravila deklaracije"},"content":{"rendered":"<h2 data-start=\"379\" data-end=\"434\"><strong data-start=\"382\" data-end=\"432\">Izjava i PR politika<\/strong><\/h2>\n<p data-start=\"435\" data-end=\"465\"><em data-start=\"435\" data-end=\"465\">Na snazi \u200b\u200bod: 3. srpnja 2025. <\/em><\/p>\n<hr data-start=\"467\" data-end=\"470\">\n<h3 data-start=\"472\" data-end=\"501\"><strong data-start=\"476\" data-end=\"501\">1. Svrha politike<\/strong><\/h3>\n<p data-start=\"503\" data-end=\"811\">Svrha ove politike je definirati postupak za odobravanje i reguliranje javnog nastupa, odnosa s medijima, intervjua te online i offline izjava koje se odnose na robnu marku Elite2You, kako za interne zaposlenike tako i za partnere, modele i vanjske suradnike.<\/p>\n<p data-start=\"813\" data-end=\"933\">Cilj: odr\u017eavati jedinstvenu, profesionalnu sliku brenda, izbjegavati nesporazume, \u0161tetu i neovla\u0161tenu komunikaciju.<\/p>\n<hr data-start=\"935\" data-end=\"938\">\n<h3 data-start=\"940\" data-end=\"991\"><strong data-start=\"944\" data-end=\"991\">2. Tko je ovla\u0161ten govoriti u ime robne marke?<\/strong><\/h3>\n<p data-start=\"993\" data-end=\"1067\"><strong>Sljede\u0107e osobe ovla\u0161tene su javno govoriti u ime robne marke:<\/strong><\/p>\n<ul data-start=\"1069\" data-end=\"1392\">\n<li data-start=\"1069\" data-end=\"1132\">\n<p data-start=\"1071\" data-end=\"1132\">Slu\u017ebeni predstavnik tvrtke za odnose s javno\u0161\u0107u (npr. voditelj komunikacija)<\/p>\n<\/li>\n<li data-start=\"1133\" data-end=\"1194\">\n<p data-start=\"1135\" data-end=\"1194\">Izvr\u0161ni direktor ili njegov\/njezin pisani predstavnik<\/p>\n<\/li>\n<li data-start=\"1195\" data-end=\"1271\">\n<p data-start=\"1197\" data-end=\"1271\">Imenovani regionalni direktori, isklju\u010divo na doga\u0111ajima u vlastitoj regiji<\/p>\n<\/li>\n<li data-start=\"1272\" data-end=\"1317\">\n<p data-start=\"1274\" data-end=\"1317\">Akademski lider u profesionalnim pitanjima<\/p>\n<\/li>\n<li data-start=\"1318\" data-end=\"1392\">\n<p data-start=\"1320\" data-end=\"1392\">Po potrebi: \u200b\u200bodobreni ambasador brenda, uz prethodni dogovor<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1394\" data-end=\"1397\">\n<h3 data-start=\"1399\" data-end=\"1464\"><strong data-start=\"1403\" data-end=\"1464\">3. Za sve ostale aktere: Zabrana davanja izjava<\/strong><\/h3>\n<p data-start=\"1466\" data-end=\"1533\"><strong>Sljede\u0107e osobe nisu ovla\u0161tene govoriti u ime robne marke:<\/strong><\/p>\n<ul data-start=\"1535\" data-end=\"1711\">\n<li data-start=\"1535\" data-end=\"1573\">\n<p data-start=\"1537\" data-end=\"1573\">Modeli, studenti, biv\u0161i sudionici<\/p>\n<\/li>\n<li data-start=\"1574\" data-end=\"1608\">\n<p data-start=\"1576\" data-end=\"1608\">Treneri, instruktori, podizvo\u0111a\u010di<\/p>\n<\/li>\n<li data-start=\"1609\" data-end=\"1642\">\n<p data-start=\"1611\" data-end=\"1642\">Administratori, asistenti<\/p>\n<\/li>\n<li data-start=\"1643\" data-end=\"1711\">\n<p data-start=\"1645\" data-end=\"1711\">Svaki partner koji nema pismeno dopu\u0161tenje ili ovla\u0161tenje<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1713\" data-end=\"1735\"><strong>U ime robne marke zabranjeno je:<\/strong><\/p>\n<ul data-start=\"1736\" data-end=\"1942\">\n<li data-start=\"1736\" data-end=\"1761\">\n<p data-start=\"1738\" data-end=\"1761\">Dati izjavu za medije<\/p>\n<\/li>\n<li data-start=\"1762\" data-end=\"1819\">\n<p data-start=\"1764\" data-end=\"1819\">Pojavite se u obliku podcasta, intervjua, videa ili \u010dlanka<\/p>\n<\/li>\n<li data-start=\"1820\" data-end=\"1877\">\n<p data-start=\"1822\" data-end=\"1877\">Predstavljajte tvrtku na dru\u0161tvenim mre\u017eama kao \u201eslu\u017ebeni glas\u201c<\/p>\n<\/li>\n<li data-start=\"1878\" data-end=\"1942\">\n<p data-start=\"1880\" data-end=\"1942\">Izno\u0161enje negativnih ili obmanjuju\u0107ih izjava o poslovanju robne marke<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1944\" data-end=\"1947\">\n<h3 data-start=\"1949\" data-end=\"1980\"><strong data-start=\"1953\" data-end=\"1980\">4. Postupak podno\u0161enja zahtjeva za dozvolu<\/strong><\/h3>\n<p data-start=\"1982\" data-end=\"2056\"><strong>Ako neslu\u017ebeni glasnogovornik (npr. u\u010ditelj, influencer) \u017eeli dati izjavu:<\/strong><\/p>\n<ul data-start=\"2058\" data-end=\"2395\">\n<li data-start=\"2058\" data-end=\"2140\">\n<p data-start=\"2060\" data-end=\"2140\">Morate zatra\u017eiti pismeno dopu\u0161tenje na sljede\u0107oj e-mail adresi:<br data-start=\"2112\" data-end=\"2115\">\ud83d\udce9 <strong><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"2122\" data-end=\"2138\">info@elite2you.com<\/a><\/strong><\/p>\n<\/li>\n<li data-start=\"2141\" data-end=\"2349\">\n<p data-start=\"2143\" data-end=\"2181\">Zahtjev za dozvolu mora sadr\u017eavati:<\/p>\n<ul data-start=\"2184\" data-end=\"2349\">\n<li data-start=\"2184\" data-end=\"2242\">\n<p data-start=\"2186\" data-end=\"2242\">Svrha izjave (npr. intervju, TikTok Live, podcast)<\/p>\n<\/li>\n<li data-start=\"2245\" data-end=\"2308\">\n<p data-start=\"2247\" data-end=\"2308\">Veza ili kopija obrasca za otkrivanje podataka (ako je prethodno pripremljen)<\/p>\n<\/li>\n<li data-start=\"2311\" data-end=\"2349\">\n<p data-start=\"2313\" data-end=\"2349\">O\u010dekivani datum i ciljana publika<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2350\" data-end=\"2395\">\n<p data-start=\"2352\" data-end=\"2395\">Dozvola \u0107e biti pregledana u roku od 3 dana.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2397\" data-end=\"2400\">\n<h3 data-start=\"2402\" data-end=\"2443\"><strong data-start=\"2406\" data-end=\"2443\">5. Pravila online komunikacije<\/strong><\/h3>\n<p data-start=\"2445\" data-end=\"2505\"><strong>Za bilo koju objavu, pri\u010du, video ili manifestaciju:<\/strong><\/p>\n<ul data-start=\"2507\" data-end=\"2856\">\n<li data-start=\"2507\" data-end=\"2611\">\n<p data-start=\"2509\" data-end=\"2611\">Dozvoljeno je koristiti samo slu\u017ebeno ime, slogan i logotip Elite2You (bez iskrivljavanja ili smije\u0161nih prepravki).<\/p>\n<\/li>\n<li data-start=\"2612\" data-end=\"2711\">\n<p data-start=\"2614\" data-end=\"2711\">Kori\u0161tenje izraza \u201eu ime Elite2You\u201c je zabranjeno osim ako za to ne postoji pismeno ovla\u0161tenje.<\/p>\n<\/li>\n<li data-start=\"2712\" data-end=\"2856\">\n<p data-start=\"2714\" data-end=\"2856\">Influenceri i ambasadori brenda moraju nazna\u010diti da njihove izjave odra\u017eavaju osobna mi\u0161ljenja, a ne slu\u017ebeni stav brenda.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2858\" data-end=\"2861\">\n<h3 data-start=\"2863\" data-end=\"2899\"><strong data-start=\"2867\" data-end=\"2899\">6. Upravljanje odnosima s medijima<\/strong><\/h3>\n<ul data-start=\"2901\" data-end=\"3141\">\n<li data-start=\"2901\" data-end=\"3043\">\n<p data-start=\"2903\" data-end=\"3012\"><strong>Svi medijski, PR ili novinarski upiti trebaju se rje\u0161avati isklju\u010divo putem sredi\u0161njeg komunikacijskog kanala:<\/strong><\/p>\n<ul data-start=\"3015\" data-end=\"3043\">\n<li data-start=\"3015\" data-end=\"3043\">\n<p data-start=\"3017\" data-end=\"3043\">\ud83d\udce9 <strong><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"3022\" data-end=\"3041\">info@elite2you.com<\/a><\/strong><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"3044\" data-end=\"3141\">\n<p data-start=\"3046\" data-end=\"3141\">Sadr\u017eaj priop\u0107enja za medije, najava kampanje i intervjua pi\u0161e ili odobrava PR tim<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3143\" data-end=\"3146\">\n<h3 data-start=\"3148\" data-end=\"3208\"><strong data-start=\"3152\" data-end=\"3208\">7. Pravne posljedice u slu\u010daju neovla\u0161tene deklaracije<\/strong><\/h3>\n<p data-start=\"3210\" data-end=\"3286\"><strong>Ako netko da izjavu bez dopu\u0161tenja, mo\u017ee o\u010dekivati \u200b\u200bsljede\u0107e posljedice:<\/strong><\/p>\n<ul data-start=\"3288\" data-end=\"3571\">\n<li data-start=\"3288\" data-end=\"3357\">\n<p data-start=\"3290\" data-end=\"3357\">Upozorenje, suspenzija iz partnerstva ili suradnje<\/p>\n<\/li>\n<li data-start=\"3358\" data-end=\"3394\">\n<p data-start=\"3360\" data-end=\"3394\">Raskid narud\u017ebe ili ugovora<\/p>\n<\/li>\n<li data-start=\"3395\" data-end=\"3481\">\n<p data-start=\"3397\" data-end=\"3481\">Zahtjev za naknadu \u0161tete ako je izjava prouzro\u010dila \u0161tetu (ugled, prihod, pravni rizik)<\/p>\n<\/li>\n<li data-start=\"3482\" data-end=\"3571\">\n<p data-start=\"3484\" data-end=\"3571\">Ako je potrebno: \u200b\u200bpravni postupak zbog klevete, kr\u0161enja za\u0161titnog znaka ili kr\u0161enja ugovora<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3573\" data-end=\"3576\">\n<h3 data-start=\"3578\" data-end=\"3607\"><strong data-start=\"3582\" data-end=\"3607\">8. Zavr\u0161ne odredbe<\/strong><\/h3>\n<p data-start=\"3609\" data-end=\"3686\"><strong>Ova se politika odnosi na sve pojedince tvrtke Elite2You, uklju\u010duju\u0107i:<\/strong><\/p>\n<ul data-start=\"3688\" data-end=\"3827\">\n<li data-start=\"3688\" data-end=\"3740\">\n<p data-start=\"3690\" data-end=\"3740\">Redatelji, u\u010ditelji, modeli, influenceri<\/p>\n<\/li>\n<li data-start=\"3741\" data-end=\"3781\">\n<p data-start=\"3743\" data-end=\"3781\">Akademski sudionici, alumni \u010dlanovi<\/p>\n<\/li>\n<li data-start=\"3782\" data-end=\"3827\">\n<p data-start=\"3784\" data-end=\"3827\">Svi partneri i izvo\u0111a\u010di radova<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Izjava i PR politika Na snazi \u200b\u200bod: 3. srpnja 2025. 1. Svrha politike Svrha ove politike je definirati postupak za &hellip; <a href=\"https:\/\/elite2you.com\/hr\/pravila-deklaracije\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Pravila deklaracije<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-21610","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/pages\/21610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/comments?post=21610"}],"version-history":[{"count":0,"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/pages\/21610\/revisions"}],"wp:attachment":[{"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/media?parent=21610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}