{"id":21625,"date":"2025-07-03T13:46:59","date_gmt":"2025-07-03T13:46:59","guid":{"rendered":"https:\/\/elite2you.com\/politika-ambasadora-brenda\/"},"modified":"2025-07-03T13:46:59","modified_gmt":"2025-07-03T13:46:59","slug":"politika-ambasadora-brenda","status":"publish","type":"page","link":"https:\/\/elite2you.com\/hr\/politika-ambasadora-brenda\/","title":{"rendered":"Politika ambasadora brenda"},"content":{"rendered":"<h2 data-start=\"210\" data-end=\"268\"><strong data-start=\"213\" data-end=\"266\">Pravila Elite2You za influencere \/ ambasadore brenda<\/strong><\/h2>\n<p data-start=\"269\" data-end=\"301\"><em data-start=\"269\" data-end=\"301\">(Vrijedi od: 2024.04.14.)<\/em><\/p>\n<h3 data-start=\"303\" data-end=\"332\"><strong data-start=\"307\" data-end=\"332\">1. Svrha politike<\/strong><\/h3>\n<p data-start=\"334\" data-end=\"632\">Ova politika utvr\u0111uje smjernice, o\u010dekivanja i obveze koje se primjenjuju na pojedince koji javno predstavljaju brend Elite2You kao influenceri, ambasadori brenda, kreatori sadr\u017eaja ili slu\u017ebeno sura\u0111uju\u0107i pojedinci kao modeli.<\/p>\n<hr data-start=\"634\" data-end=\"637\">\n<h3 data-start=\"639\" data-end=\"698\"><strong data-start=\"643\" data-end=\"698\">2. Tko se kvalificira kao ambasador brenda ili influencer?<\/strong><\/h3>\n<p data-start=\"700\" data-end=\"733\"><strong>Ambasador brenda je osoba koja:<\/strong><\/p>\n<ul data-start=\"735\" data-end=\"1073\">\n<li data-start=\"735\" data-end=\"831\">\n<p data-start=\"737\" data-end=\"831\">Sudjeluje u slu\u017ebenim komunikacijama, doga\u0111ajima ili kampanjama Elite2You<\/p>\n<\/li>\n<li data-start=\"832\" data-end=\"914\">\n<p data-start=\"834\" data-end=\"914\">Elite2You objavljuje brendirani sadr\u017eaj na dru\u0161tvenim platformama uz dopu\u0161tenje<\/p>\n<\/li>\n<li data-start=\"915\" data-end=\"987\">\n<p data-start=\"917\" data-end=\"987\">Ima dugoro\u010dnu suradnju s tvrtkom i dobiva istaknutu ulogu u stvaranju imid\u017ea.<\/p>\n<\/li>\n<li data-start=\"988\" data-end=\"1073\">\n<p data-start=\"990\" data-end=\"1073\">Koristite naziv robne marke, logotip, edukativni ili marketin\u0161ki sadr\u017eaj na vlastitim kanalima<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1075\" data-end=\"1078\">\n<h3 data-start=\"1080\" data-end=\"1129\"><strong data-start=\"1084\" data-end=\"1129\">3. Komunikacijska i bihevioralna o\u010dekivanja<\/strong><\/h3>\n<p data-start=\"1131\" data-end=\"1208\"><strong>Ambasadori brenda Elite2You moraju komunicirati prema sljede\u0107im na\u010delima:<\/strong><\/p>\n<ul data-start=\"1210\" data-end=\"1515\">\n<li data-start=\"1210\" data-end=\"1256\">\n<p data-start=\"1212\" data-end=\"1256\">U pozitivnom, podr\u017eavaju\u0107em i inspirativnom stilu<\/p>\n<\/li>\n<li data-start=\"1257\" data-end=\"1333\">\n<p data-start=\"1259\" data-end=\"1333\">Mogu pru\u017eiti samo stvarne, to\u010dne i odobrene informacije o marki<\/p>\n<\/li>\n<li data-start=\"1334\" data-end=\"1406\">\n<p data-start=\"1336\" data-end=\"1406\">Du\u017eni su izbjegavati klevetni\u010dke, uvredljive ili opscene izraze.<\/p>\n<\/li>\n<li data-start=\"1407\" data-end=\"1515\">\n<p data-start=\"1409\" data-end=\"1515\">Zabranjeno je objavljivanje bilo kakvog politi\u010dkog, vjerskog, ekstremisti\u010dkog ili razdornog sadr\u017eaja pod imenom Elite2You.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1517\" data-end=\"1520\">\n<h3 data-start=\"1522\" data-end=\"1560\"><strong data-start=\"1526\" data-end=\"1560\">4. Kori\u0161tenje robne marke i logotipa<\/strong><\/h3>\n<ul data-start=\"1562\" data-end=\"1928\">\n<li data-start=\"1562\" data-end=\"1668\">\n<p data-start=\"1564\" data-end=\"1668\">Naziv i logotip robne marke mogu koristiti influenceri ili ambasadori robne marke samo uz dopu\u0161tenje Elite2You.<\/p>\n<\/li>\n<li data-start=\"1669\" data-end=\"1750\">\n<p data-start=\"1671\" data-end=\"1750\">Logotip se smije prikazivati \u200b\u200bsamo u izvornom obliku, u ispravnim proporcijama i boji.<\/p>\n<\/li>\n<li data-start=\"1751\" data-end=\"1832\">\n<p data-start=\"1753\" data-end=\"1832\">Zabranjeno je mijenjati, reinterpretirati, iskrivljavati ili parodirati naziv ili logotip robne marke.<\/p>\n<\/li>\n<li data-start=\"1833\" data-end=\"1928\">\n<p data-start=\"1835\" data-end=\"1928\">Tijekom kori\u0161tenja mora biti jasno da osoba sura\u0111uje s brendom<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1930\" data-end=\"1933\">\n<h3 data-start=\"1935\" data-end=\"1968\"><strong data-start=\"1939\" data-end=\"1968\">5. Zahtjevi za sadr\u017eaj<\/strong><\/h3>\n<p data-start=\"1970\" data-end=\"2046\"><strong>Sadr\u017eaj koji promovira brend mora ispunjavati sljede\u0107e kriterije:<\/strong><\/p>\n<ul data-start=\"2048\" data-end=\"2468\">\n<li data-start=\"2048\" data-end=\"2148\">\n<p data-start=\"2050\" data-end=\"2148\">Mo\u017ee sadr\u017eavati samo slike, videozapise ili tekst koje ste sami izradili ili koje ste legalno koristili.<\/p>\n<\/li>\n<li data-start=\"2149\" data-end=\"2305\">\n<p data-start=\"2151\" data-end=\"2305\">Autor objave mora nazna\u010diti Elite2You kao partnera, npr.:<br data-start=\"2218\" data-end=\"2221\"><code data-start=\"2223\" data-end=\"2240\">#Elite2YouModel<\/code> ,<code data-start=\"2242\" data-end=\"2262\">@elite2youofficial<\/code> ili  <code data-start=\"2269\" data-end=\"2305\">K\u00e9sz\u00fclt az Elite2You t\u00e1mogat\u00e1s\u00e1val<\/code><\/p>\n<\/li>\n<li data-start=\"2306\" data-end=\"2468\">\n<p data-start=\"2308\" data-end=\"2468\">Sve pla\u0107ene ili promotivne suradnje moraju biti ozna\u010dene kao &#8220;Oglas\", &#8220;Sponzorirano\" ili &#8220;Sponzorirani sadr\u017eaj\" u skladu s lokalnim propisima.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2470\" data-end=\"2473\">\n<h3 data-start=\"2475\" data-end=\"2523\"><strong data-start=\"2479\" data-end=\"2523\">6. Zabranjeni sadr\u017eaj i pona\u0161anje<\/strong><\/h3>\n<p data-start=\"2525\" data-end=\"2587\"><strong>Sljede\u0107e vrste sadr\u017eaja zabranjene su za objavljivanje pod imenom robne marke:<\/strong><\/p>\n<ul data-start=\"2589\" data-end=\"2907\">\n<li data-start=\"2589\" data-end=\"2669\">\n<p data-start=\"2591\" data-end=\"2669\">Promicanje alkohola, droga, duhanskih proizvoda, oru\u017eja ili ilegalnih aktivnosti<\/p>\n<\/li>\n<li data-start=\"2670\" data-end=\"2712\">\n<p data-start=\"2672\" data-end=\"2712\">Govor mr\u017enje, diskriminacija, uznemiravanje<\/p>\n<\/li>\n<li data-start=\"2713\" data-end=\"2779\">\n<p data-start=\"2715\" data-end=\"2779\">Opscen, pornografski ili neprikladan sadr\u017eaj za maloljetnike<\/p>\n<\/li>\n<li data-start=\"2780\" data-end=\"2832\">\n<p data-start=\"2782\" data-end=\"2832\">Pogrdne objave u kojima se uspore\u0111uju druge marke<\/p>\n<\/li>\n<li data-start=\"2833\" data-end=\"2907\">\n<p data-start=\"2835\" data-end=\"2907\">Preporuka obuke, proizvoda ili usluga bez dopu\u0161tenja Elite2You<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2909\" data-end=\"2912\">\n<h3 data-start=\"2914\" data-end=\"2960\"><strong data-start=\"2918\" data-end=\"2960\">7. Provjera, odobrenje, autorska prava<\/strong><\/h3>\n<ul data-start=\"2962\" data-end=\"3375\">\n<li data-start=\"2962\" data-end=\"3112\">\n<p data-start=\"2964\" data-end=\"3112\">Elite2You zadr\u017eava pravo prethodnog odobrenja ili zahtjeva za uklanjanje bilo kojeg sadr\u017eaja ako nije u skladu s pravilima.<\/p>\n<\/li>\n<li data-start=\"3113\" data-end=\"3253\">\n<p data-start=\"3115\" data-end=\"3253\">Pravo kori\u0161tenja vizualnog i tekstualnog sadr\u017eaja nastalog tijekom suradnje mo\u017ee se prenijeti i na Elite2You, na temelju zasebnog ugovora.<\/p>\n<\/li>\n<li data-start=\"3254\" data-end=\"3375\">\n<p data-start=\"3256\" data-end=\"3375\">Ambasadori brenda moraju sura\u0111ivati \u200b\u200bna planiranju kampanje, davati povratne informacije i pridr\u017eavati se izdanih smjernica.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3377\" data-end=\"3380\">\n<h3 data-start=\"3382\" data-end=\"3410\"><strong data-start=\"3386\" data-end=\"3410\">8. Pravne posljedice<\/strong><\/h3>\n<p data-start=\"3412\" data-end=\"3471\"><strong>Kr\u0161enje ove politike mo\u017ee rezultirati sljede\u0107im posljedicama:<\/strong><\/p>\n<ul data-start=\"3473\" data-end=\"3725\">\n<li data-start=\"3473\" data-end=\"3530\">\n<p data-start=\"3475\" data-end=\"3530\">Upozorenje ili zahtjev za uklanjanje sadr\u017eaja<\/p>\n<\/li>\n<li data-start=\"3531\" data-end=\"3572\">\n<p data-start=\"3533\" data-end=\"3572\">Prestanak statusa ambasadora brenda<\/p>\n<\/li>\n<li data-start=\"3573\" data-end=\"3634\">\n<p data-start=\"3575\" data-end=\"3634\">Prekid suradnje i isklju\u010denje iz budu\u0107ih programa<\/p>\n<\/li>\n<li data-start=\"3635\" data-end=\"3725\">\n<p data-start=\"3637\" data-end=\"3725\">Pokretanje pravnog postupka ako je potrebno (npr. u slu\u010daju kr\u0161enja za\u0161titnog znaka, kr\u0161enja ugovora)<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3727\" data-end=\"3730\">\n<h3 data-start=\"3732\" data-end=\"3765\"><strong data-start=\"3736\" data-end=\"3765\">9. Kontakt i podr\u0161ka<\/strong><\/h3>\n<p data-start=\"3767\" data-end=\"3860\">Za pitanja ili koordinaciju pojedina\u010dnih kampanja, pru\u017eamo podr\u0161ku na sljede\u0107im kontaktnim podacima:<\/p>\n<p data-start=\"3862\" data-end=\"4100\">\ud83d\udce9 <strong data-start=\"3865\" data-end=\"3875\">E-po\u0161ta:<\/strong> info <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"3876\" data-end=\"3899\">@elite2you.com<\/a><br data-start=\"3899\" data-end=\"3902\"> \ud83c\udf10 <strong data-start=\"3905\" data-end=\"3918\">Web stranica:<\/strong> <a class=\"\" href=\"https:\/\/elite2you.com\/hr\/\" target=\"_new\" rel=\"noopener\" data-start=\"3919\" data-end=\"3965\">https:\/\/elite2you.com<\/a><br data-start=\"4047\" data-end=\"4050\"> \ud83e\udd1d <strong data-start=\"4053\" data-end=\"4074\">TikTok kampanje:<\/strong> samo uz pismeno odobrenje<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pravila Elite2You za influencere \/ ambasadore brenda (Vrijedi od: 2024.04.14.) 1. Svrha politike Ova politika utvr\u0111uje smjernice, o\u010dekivanja i obveze &hellip; <a href=\"https:\/\/elite2you.com\/hr\/politika-ambasadora-brenda\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Politika ambasadora brenda<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-21625","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/pages\/21625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/comments?post=21625"}],"version-history":[{"count":0,"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/pages\/21625\/revisions"}],"wp:attachment":[{"href":"https:\/\/elite2you.com\/hr\/wp-json\/wp\/v2\/media?parent=21625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}