{"id":21625,"date":"2025-07-03T13:46:59","date_gmt":"2025-07-03T13:46:59","guid":{"rendered":"https:\/\/elite2you.com\/politika-ambasadora-brenda\/"},"modified":"2025-07-03T13:46:59","modified_gmt":"2025-07-03T13:46:59","slug":"politika-ambasadora-brenda","status":"publish","type":"page","link":"https:\/\/elite2you.com\/hr\/politika-ambasadora-brenda\/","title":{"rendered":"Politika ambasadora brenda"},"content":{"rendered":"<h2 data-start=\"210\" data-end=\"268\"><strong data-start=\"213\" data-end=\"266\">Pravila Elite2You za influencere \/ ambasadore brenda<\/strong><\/h2>\n<p data-start=\"269\" data-end=\"301\"><em data-start=\"269\" data-end=\"301\">(Vrijedi od: 2024.04.14.)<\/em><\/p>\n<h3 data-start=\"303\" data-end=\"332\"><strong data-start=\"307\" data-end=\"332\">1. Svrha politike<\/strong><\/h3>\n<p data-start=\"334\" data-end=\"632\">Ova politika utvr\u0111uje smjernice, o\u010dekivanja i obveze koje se primjenjuju na pojedince koji javno predstavljaju brend Elite2You kao influenceri, ambasadori brenda, kreatori sadr\u017eaja ili slu\u017ebeno sura\u0111uju\u0107i pojedinci kao modeli.<\/p>\n<hr data-start=\"634\" data-end=\"637\">\n<h3 data-start=\"639\" data-end=\"698\"><strong data-start=\"643\" data-end=\"698\">2. Tko se kvalificira kao ambasador brenda ili influencer?<\/strong><\/h3>\n<p data-start=\"700\" data-end=\"733\"><strong>Ambasador brenda je osoba koja:<\/strong><\/p>\n<ul data-start=\"735\" data-end=\"1073\">\n<li data-start=\"735\" data-end=\"831\">\n<p data-start=\"737\" data-end=\"831\">Sudjeluje u slu\u017ebenim komunikacijama, doga\u0111ajima ili kampanjama Elite2You<\/p>\n<\/li>\n<li data-start=\"832\" data-end=\"914\">\n<p data-start=\"834\" data-end=\"914\">Elite2You objavljuje brendirani sadr\u017eaj na dru\u0161tvenim platformama uz dopu\u0161tenje<\/p>\n<\/li>\n<li data-start=\"915\" data-end=\"987\">\n<p data-start=\"917\" data-end=\"987\">Ima dugoro\u010dnu suradnju s tvrtkom i dobiva istaknutu ulogu u stvaranju imid\u017ea.<\/p>\n<\/li>\n<li data-start=\"988\" data-end=\"1073\">\n<p data-start=\"990\" data-end=\"1073\">Koristite naziv robne marke, logotip, edukativni ili marketin\u0161ki sadr\u017eaj na vlastitim kanalima<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1075\" data-end=\"1078\">\n<h3 data-start=\"1080\" data-end=\"1129\"><strong data-start=\"1084\" data-end=\"1129\">3. Komunikacijska i bihevioralna o\u010dekivanja<\/strong><\/h3>\n<p data-start=\"1131\" data-end=\"1208\"><strong>Ambasadori brenda Elite2You moraju komunicirati prema sljede\u0107im na\u010delima:<\/strong><\/p>\n<ul data-start=\"1210\" data-end=\"1515\">\n<li data-start=\"1210\" data-end=\"1256\">\n<p data-start=\"1212\" data-end=\"1256\">U pozitivnom, podr\u017eavaju\u0107em i inspirativnom stilu<\/p>\n<\/li>\n<li data-start=\"1257\" data-end=\"1333\">\n<p data-start=\"1259\" data-end=\"1333\">Mogu pru\u017eiti samo stvarne, to\u010dne i odobrene informacije o marki<\/p>\n<\/li>\n<li data-start=\"1334\" data-end=\"1406\">\n<p data-start=\"1336\" data-end=\"1406\">Du\u017eni su izbjegavati klevetni\u010dke, uvredljive ili opscene izraze.<\/p>\n<\/li>\n<li data-start=\"1407\" data-end=\"1515\">\n<p data-start=\"1409\" data-end=\"1515\">Zabranjeno je objavljivanje bilo kakvog politi\u010dkog, vjerskog, ekstremisti\u010dkog ili razdornog sadr\u017eaja pod imenom Elite2You.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1517\" data-end=\"1520\">\n<h3 data-start=\"1522\" data-end=\"1560\"><strong data-start=\"1526\" data-end=\"1560\">4. Kori\u0161tenje robne marke i logotipa<\/strong><\/h3>\n<ul data-start=\"1562\" data-end=\"1928\">\n<li data-start=\"1562\" data-end=\"1668\">\n<p data-start=\"1564\" data-end=\"1668\">Naziv i logotip robne marke mogu koristiti influenceri ili ambasadori robne marke samo uz dopu\u0161tenje Elite2You.<\/p>\n<\/li>\n<li data-start=\"1669\" data-end=\"1750\">\n<p data-start=\"1671\" data-end=\"1750\">Logotip se smije prikazivati \u200b\u200bsamo u izvornom obliku, u ispravnim proporcijama i boji.<\/p>\n<\/li>\n<li data-start=\"1751\" data-end=\"1832\">\n<p data-start=\"1753\" data-end=\"1832\">Zabranjeno je mijenjati, reinterpretirati, iskrivljavati ili parodirati naziv ili logotip robne marke.<\/p>\n<\/li>\n<li data-start=\"1833\" data-end=\"1928\">\n<p data-start=\"1835\" data-end=\"1928\">Tijekom kori\u0161tenja mora biti jasno da osoba sura\u0111uje s brendom<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1930\" data-end=\"1933\">\n<h3 data-start=\"1935\" data-end=\"1968\"><strong data-start=\"1939\" data-end=\"1968\">5. Zahtjevi za sadr\u017eaj<\/strong><\/h3>\n<p data-start=\"1970\" data-end=\"2046\"><strong>Sadr\u017eaj koji promovira brend mora ispunjavati sljede\u0107e kriterije:<\/strong><\/p>\n<ul data-start=\"2048\" data-end=\"2468\">\n<li data-start=\"2048\" data-end=\"2148\">\n<p data-start=\"2050\" data-end=\"2148\">Mo\u017ee sadr\u017eavati samo slike, videozapise ili tekst koje ste sami izradili ili koje ste legalno koristili.<\/p>\n<\/li>\n<li data-start=\"2149\" data-end=\"2305\">\n<p data-start=\"2151\" data-end=\"2305\">Autor objave mora nazna\u010diti Elite2You kao partnera, npr.:<br data-start=\"2218\" data-end=\"2221\"><code data-start=\"2223\" data-end=\"2240\">#Elite2YouModel<\/code> ,<code data-start=\"2242\" data-end=\"2262\">@elite2youofficial<\/code> ili  <code data-start=\"2269\" data-end=\"2305\">K\u00e9sz\u00fclt az Elite2You t\u00e1mogat\u00e1s\u00e1val<\/code><\/p>\n<\/li>\n<li data-start=\"2306\" data-end=\"2468\">\n<p data-start=\"2308\" data-end=\"2468\">Sve pla\u0107ene ili promotivne suradnje moraju biti ozna\u010dene kao &#8220;Oglas\", &#8220;Sponzorirano\" ili &#8220;Sponzorirani sadr\u017eaj\" u skladu s lokalnim propisima.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2470\" data-end=\"2473\">\n<h3 data-start=\"2475\" data-end=\"2523\"><strong data-start=\"2479\" data-end=\"2523\">6. Zabranjeni sadr\u017eaj i pona\u0161anje<\/strong><\/h3>\n<p data-start=\"2525\" data-end=\"2587\"><strong>Sljede\u0107e vrste sadr\u017eaja zabranjene su za objavljivanje pod imenom robne marke:<\/strong><\/p>\n<ul data-start=\"2589\" data-end=\"2907\">\n<li data-start=\"2589\" data-end=\"2669\">\n<p data-start=\"2591\" data-end=\"2669\">Promicanje alkohola, droga, duhanskih proizvoda, oru\u017eja ili ilegalnih aktivnosti<\/p>\n<\/li>\n<li data-start=\"2670\" data-end=\"2712\">\n<p data-start=\"2672\" data-end=\"2712\">Govor mr\u017enje, diskriminacija, uznemiravanje<\/p>\n<\/li>\n<li data-start=\"2713\" data-end=\"2779\">\n<p data-start=\"2715\" data-end=\"2779\">Opscen, pornografski ili neprikladan sadr\u017eaj za maloljetnike<\/p>\n<\/li>\n<li data-start=\"2780\" data-end=\"2832\">\n<p data-start=\"2782\" data-end=\"2832\">Pogrdne objave u kojima se uspore\u0111uju druge marke<\/p>\n<\/li>\n<li data-start=\"2833\" data-end=\"2907\">\n<p data-start=\"2835\" data-end=\"2907\">Preporuka obuke, proizvoda ili usluga bez dopu\u0161tenja Elite2You<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2909\" data-end=\"2912\">\n<h3 data-start=\"2914\" data-end=\"2960\"><strong data-start=\"2918\" data-end=\"2960\">7. Provjera, odobrenje, autorska prava<\/strong><\/h3>\n<ul data-start=\"2962\" data-end=\"3375\">\n<li data-start=\"2962\" data-end=\"3112\">\n<p data-start=\"2964\" data-end=\"3112\">Elite2You zadr\u017eava pravo prethodnog odobrenja ili zahtjeva za uklanjanje bilo kojeg sadr\u017eaja ako nije u skladu s pravilima.<\/p>\n<\/li>\n<li data-start=\"3113\" data-end=\"3253\">\n<p data-start=\"3115\" data-end=\"3253\">Pravo kori\u0161tenja vizualnog i tekstualnog sadr\u017eaja nastalog tijekom suradnje mo\u017ee se prenijeti i na Elite2You, na temelju zasebnog ugovora.<\/p>\n<\/li>\n<li data-start=\"3254\" data-end=\"3375\">\n<p data-start=\"3256\" data-end=\"3375\">Ambasadori brenda moraju sura\u0111ivati \u200b\u200bna planiranju kampanje, davati povratne informacije i pridr\u017eavati se izdanih smjernica.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3377\" data-end=\"3380\">\n<h3 data-start=\"3382\" data-end=\"3410\"><strong data-start=\"3386\" data-end=\"3410\">8. Pravne posljedice<\/strong><\/h3>\n<p data-start=\"3412\" data-end=\"3471\"><strong>Kr\u0161enje ove politike mo\u017ee rezultirati sljede\u0107im posljedicama:<\/strong><\/p>\n<ul data-start=\"3473\" data-end=\"3725\">\n<li data-start=\"3473\" data-end=\"3530\">\n<p data-start=\"3475\" data-end=\"3530\">Upozorenje ili zahtjev za uklanjanje sadr\u017eaja<\/p>\n<\/li>\n<li data-start=\"3531\" data-end=\"3572\">\n<p data-start=\"3533\" data-end=\"3572\">Prestanak statusa ambasadora brenda<\/p>\n<\/li>\n<li data-start=\"3573\" data-end=\"3634\">\n<p data-start=\"3575\" data-end=\"3634\">Prekid suradnje i isklju\u010denje iz budu\u0107ih programa<\/p>\n<\/li>\n<li data-start=\"3635\" data-end=\"3725\">\n<p data-start=\"3637\" data-end=\"3725\">Pokretanje pravnog postupka ako je potrebno (npr. u slu\u010daju kr\u0161enja za\u0161titnog znaka, kr\u0161enja ugovora)<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3727\" data-end=\"3730\">\n<h3 data-start=\"3732\" data-end=\"3765\"><strong data-start=\"3736\" data-end=\"3765\">9. Kontakt i podr\u0161ka<\/strong><\/h3>\n<p data-start=\"3767\" data-end=\"3860\">Za pitanja ili koordinaciju pojedina\u010dnih kampanja, pru\u017eamo podr\u0161ku na sljede\u0107im kontaktnim podacima:<\/p>\n<p data-start=\"3862\" data-end=\"4100\">\ud83d\udce9 <strong data-start=\"3865\" data-end=\"3875\">E-po\u0161ta:<\/strong> info <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"3876\" data-end=\"3899\">@elite2you.com<\/a><br data-start=\"3899\" data-end=\"3902\"> \ud83c\udf10 <strong data-start=\"3905\" data-end=\"3918\">Web stranica:<\/strong> <a class=\"\" href=\"https:\/\/elite2you.com\/hr\/\" target=\"_new\" rel=\"noopener\" data-start=\"3919\" data-end=\"3965\">https:\/\/elite2you.com<\/a><br data-start=\"4047\" data-end=\"4050\"> \ud83e\udd1d <strong data-start=\"4053\" data-end=\"4074\">TikTok kampanje:<\/strong> samo uz pismeno odobrenje<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pravila Elite2You za influencere \/ ambasadore brenda (Vrijedi od: 2024.04.14.) 1. Svrha politike Ova politika utvr\u0111uje smjernice, o\u010dekivanja i obveze koje se primjenjuju na pojedince koji javno predstavljaju brend Elite2You kao influenceri, ambasadori brenda, kreatori sadr\u017eaja ili slu\u017ebeno sura\u0111uju\u0107i pojedinci kao modeli. 2. Tko se kvalificira kao ambasador brenda ili influencer? Ambasador brenda je osoba &hellip; <a href=\"https:\/\/elite2you.com\/hr\/politika-ambasadora-brenda\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Politika ambasadora brenda<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-21625","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pravila Elite2You za influencere \/ ambasadore brenda (Vrijedi od: 2024.04.14.) 1. 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Svrha politike Ova politika utvr\u0111uje smjernice, o\u010dekivanja i obveze koje se primjenjuju na pojedince koji javno predstavljaju brend Elite2You kao influenceri, ambasadori brenda, kreatori sadr\u017eaja ili slu\u017ebeno sura\u0111uju\u0107i pojedinci kao modeli. 2. Tko se kvalificira kao ambasador brenda ili influencer? Ambasador brenda je osoba","og:url":"https:\/\/elite2you.com\/hr\/politika-ambasadora-brenda\/","article:published_time":"2025-07-03T13:46:59+00:00","article:modified_time":"2025-07-03T13:46:59+00:00","twitter:card":"summary_large_image","twitter:title":"Politika ambasadora brenda - Elite2You DM Agency","twitter:description":"Pravila Elite2You za influencere \/ ambasadore brenda (Vrijedi od: 2024.04.14.) 1. Svrha politike Ova politika utvr\u0111uje smjernice, o\u010dekivanja i obveze koje se primjenjuju na pojedince koji javno predstavljaju brend Elite2You kao influenceri, ambasadori brenda, kreatori sadr\u017eaja ili slu\u017ebeno sura\u0111uju\u0107i pojedinci kao modeli. 2. Tko se kvalificira kao ambasador brenda ili influencer? 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