Code of Ethics

Code of Ethics for Managers and Directors

Effective: 14 April 2025

1. Purpose of the Code

The purpose of this document is to set out a common set of values and standards of behaviour for all individuals who hold a leadership or management role within the Elite2You system – including regional directors, academic directors, operational managers, education coordinators and brand managers.

Leadership is not only an operational responsibility, but also a responsibility to lead by example.

2. General principles

All Elite2You managers and directors must:

• Represent the brand’s mission, values and ethical standards in all circumstances

• Communicate authentically, transparently and respectfully

• Refrain from any behaviour that jeopardises the brand’s reputation or internal integrity

• Do not use your management status to promote your own interests

• To act with the utmost professional diligence, according to his/her abilities and responsibilities

3. Expectations of managerial behaviour

The following behaviours are expected of all managers and directors:

• Integrity: adhering to the principles of fairness, transparency and honesty.

• Leading by example: consistent, inspiring and motivating behaviour towards subordinates, learners and models.

• Confidentiality: protecting and keeping confidential internal data, models, students or business information.

• Independence: objective decision making, avoiding conflicts of interest (e.g. favouring own business).

• Social responsibility: promoting community sensitivity and a non-discriminatory and harassment-free environment.

4. Prohibited behaviours and abuses

The following behaviours are strictly prohibited:

• Putting your own financial, personal or political interests before the interests of the brand

• Immoral, pressurising or manipulative communication with models or students

• Exceeding the scope of authority (e.g. entering into a contract or making a statement on behalf of the company without authorisation)

• Leak internal information, use for own purposes

• Attempting to lease, transfer or resell your own or another’s position

5. Community and public behaviour

Managers also have a responsibility to represent the quality of the brand to the public:

• No negative content, posts or statements about the brand

• A brand-appropriate appearance and behaviour is mandatory in all appearances (events, interviews, online content)

• Any media, PR or interview situation must be agreed in advance with the Central Communications Manager

6. Decision-making and responsibilities

• Leaders’ decisions can have an impact on the careers of models, learners and staff – so all decisions should be made objectively, in a documented and traceable way

• Only the authorised manager is entitled to represent the company, on the instructions of the governing body

• Managers are responsible for the transparent, legal and ethical operation of their area of responsibility

7. Reporting ethical breaches

• All managers are required to report any ethical misconduct, abuse or misconduct by other managers or subordinates

• Reporting is confidential:
  📩 Email: executive@elite2you.com
  📞 Phone: +44 759-224-89.20

8. Legal consequences

In the event of an ethics violation, Elite2You may take the following actions:

• Written warning

• Temporary suspension from management

• Total exclusion from the organisation

• Termination of contract and possible legal proceedings

9. Final provisions

This code is the basis for all theapplies to Elite2You directors, managers and partners in a responsible role. The document will be reviewed annually, and the current version is always available on this page.